How To Get Started With Google Analytics On Your WordPress Site

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How To Get Started With Google Analytics On Your WordPress Site
(03-mar-2025)

Cover image for the blog post How to Get Started with Google Analytics on Your WordPress Site by Register.lk, featuring an illustration of people analyzing website data and a search bar with REGISTER.LK.

If you're looking to track your website's traffic and gain valuable insights into your visitors' behavior, Site Kit by Google is one of the best tools you can use. This official plugin by Google seamlessly integrates Google Analytics with your WordPress website, providing in-depth data on how users interact with your content. From tracking page views and bounce rates to monitoring conversions and eCommerce performance, Site Kit delivers the essential analytics you need-all within a simple, user-friendly dashboard.
Whether you're a blogger, business owner, or marketer, understanding your website's performance is crucial for growth and success. With Site Kit, you can take your analytics game to the next level-without having to write a single line of code.

Why Use Site Kit by Google?

Easy Google Analytics Integration: It connects your WordPress website to Google Analytics in just a few clicks.
User-Friendly Reports: View detailed, yet easy-to-understand reports directly in your WordPress dashboard.
Comprehensive Google Tools Integration: Site Kit integrates with not just Google Analytics but also Search Console, AdSense, PageSpeed Insights, and more.
No Coding Required: Even if you're not familiar with code, you can set up and use Site Kit with ease.

Setting Up Your Host to Install Site Kit

Before installing Site Kit, it's essential to confirm that your hosting environment meets the necessary server specifications. Here's a summary of the key requirements:

PHP Version: Site Kit requires PHP 7.4 or higher. Our hosting plans support PHP 8.4, offering improved performance and enhanced security for your website.
MySQL Version: The plugin works with MySQL 5.6 or later, or MariaDB 10.1 and above. Our hosting packages are compatible with MySQL 8.0, ensuring efficient database management.
HTTPS Support: For secure data transmission, an HTTPS connection is recommended. Our hosting services include a free SSL certificate, keeping your website and customer information safe. For further details, check out our guide: Register.lk's Free SSL for Unlimited Domains.
Memory Limit: A minimum of 256 MB of PHP memory is advised for optimal performance. If you need to adjust your PHP memory limit, you can follow our step-by-step guide: Boost Your Website Performance with MultiPHP INI Editor.

Let's Install and Setup Site Kit

Step 1: Installing Site Kit Plugin

Login to Your WordPress Admin Panel: Head over to your WordPress dashboard.

Screenshot of the WordPress Management dashboard displaying website installations, including an eCommerce site and a blog, with options to install, scan, import, manage sets, and apply security measures. The dashboard shows login buttons, user management options, and site update statuses.

Note: If you want to refer to a guide on installing WordPress before setting up Site Kit, you can check out this installation guide.

Go to Plugins > Add New: In the left sidebar, hover over "Plugins" and click on "Add New"

Search for Site Kit by Google: In the search bar, type "Site Kit by Google".

Screenshot of the Site Kit by Google plugin in the WordPress plugin repository, showing options to install the plugin, a description of its features, a rating of 4 stars from 919 reviews, and over 4 million active installations.

Install and Activate: Click "Install Now" next to the Site Kit plugin. After installation, click "Activate" to add Site Kit to your website.

Screenshot of the Site Kit by Google plugin in the WordPress plugin repository, showing the Activate button, plugin description, 4-star rating from 919 reviews, over 4 million active installations, and compatibility confirmation with the user's WordPress version.

Step 2: Connect Site Kit to Google Analytics

Complete the Setup Wizard: Once activated, you'll see a prompt at the top of your WordPress dashboard. Click on "Start Setup" to start the setup process.

Screenshot of the Site Kit by Google plugin activation confirmation in WordPress, displaying a success message and a Start setup button for configuring Google Analytics and other integrations.

Sign in to Google: Site Kit will prompt you to sign in with your Google account. Make sure to use the Google account associated with your Google Analytics and other Google services.

Screenshot of the Site Kit setup page in WordPress, prompting users to connect Google Analytics to track website traffic. The page includes an option to share anonymous usage data and a Sign in with Google button for authentication.

Grant Permissions: Site Kit will request permission to access your Google services (Analytics, Search Console, etc.). Click "Allow" to grant the necessary permissions..

Connect to Google Analytics: After signing in, select the Google Analytics account you want to link to your website.

Screenshot of the Site Kit setup page in WordPress, prompting users to select a Google Analytics account for tracking website performance. The page includes options for account selection, enhanced conversion tracking, and a Complete setup button.

Note: If you haven't set up Google Analytics for your website yet, go to Google Analytics and create a new property for your website.

Finish the Setup: After selecting the correct profile, Site Kit will automatically configure itself and begin gathering data about your website visitors. Click "Save and Continue" to complete the setup.

Note: Site Kit integrates not just with Google Analytics but also with Google Search Console, Google AdSense, and Google PageSpeed Insights, allowing you to view all your essential data in one place.

Step 3: View Your Site Kit Report

Once Site Kit is connected to Google Analytics, you can view all your website analytics data and basic reports directly in your WordPress dashboard. To access your reports: Navigate to Site Kit > Dashboard

Screenshot of the Site Kit dashboard in WordPress displaying website traffic data, including total visitors, a traffic trend graph, and a pie chart showing traffic sources by channels. The report is sourced from Google Analytics.

Screenshot of the Site Kit dashboard in WordPress displaying the top-performing content over the last 28 days, including page titles, URLs, pageviews, sessions, engagement rates, and session duration. Data is sourced from Google Analytics.

Note: It may take up to 24 hours for Site Kit to complete the integration and start collecting data.

Now that Site Kit is connected to Google Analytics and other Google services, you can customize the plugin's settings to suit your needs. Here are some of the additional features and settings you can adjust:

Set Up Enhanced eCommerce Tracking (Optional): If you run an eCommerce website, Site Kit allows you to integrate Google Analytics with your eCommerce store and track your sales, revenue, product performance, and more. To enable this feature:

Go to Site Kit > Settings > Analytics.
Enable Enhanced Measurements to start tracking your product performance and sales data in Google Analytics.

Connect to Google Search Console: Google Search Console provides valuable insights into how your website performs in Google search results. Site Kit allows you to view this data directly in your WordPress dashboard. If you haven't connected Google Search Console yet, you can do so easily:

Go to Site Kit > Settings > Search Console.
Under the Search Console section, click Connect More Services and follow the prompts to link your Search Console account.

View Google PageSpeed Insights Data: Site Kit allows you to monitor your website's performance with PageSpeed Insights directly within your WordPress dashboard. To enable this:

Go to Site Kit > Settings.
Under the PageSpeed Insights section, toggle the Enable PageSpeed Insights option.
This will show you performance data like page load speed, mobile-friendliness, and recommendations for improving your website speed.

AdSense Integration (If you use ads): If you are using Google AdSense to monetize your website, Site Kit allows you to track your earnings and other important metrics. To enable this integration:
- Go to Site Kit > Settings > Connect More Services.
- Under the AdSense section, connect your AdSense account.
- Once connected, you can view earnings, clicks, impressions, and other important AdSense data directly in the Site Kit dashboard.

To enable these features, go to Insights > Settings and select the tracking options you want to use.

Conclusion

In conclusion, integrating Site Kit by Google with your WordPress website is a game-changer for understanding your website's performance. With seamless Google Analytics integration, Site Kit provides easy-to-read reports and powerful tracking tools-no coding required. Whether you're starting a new website or managing an established one, Register.lk's reliable hosting combined with Site Kit gives you the perfect foundation to track, analyze, and grow your website.

Track smarter with Site Kit and grow faster with Register.lk